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Tech Commercials Among Those Honored At Cannes

I’m a sucker for a good commercial.

The Oscars of the advertising world were given out this weekend in Cannes, France, at the 2015 Cannes Lions festival. Of the 23 commercials chosen for top honors, three were produced for technology clients. Congrats to the winners: Beats By Dre, Samsung and Leica.

(And a personal shout-out to Barry Wacksman, a friend, and global chief growth Officer of R/GA, whose book “Connected by Design” was featured as part of Gary’s Book Club at International CES in January. Nice job with the Beats spot!)

Here are the winning ads:

Client: Beats By Dre/Beats Solo 2

Entrant: R/GA London

Client: Samsung/ASP Surf Sponsorship, Samsung GS5

Entrant: 72andSunny Amsterdam

Client: Leica Gallery São Paulo

Entrant: F/Nazca Saatchi & Saatchi São Paulo