Digicams Take Black Friday Hit - Twice

Digicams Take Black Friday Hit

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Liz Cutting at The NPD Group writes:

“Black Friday results for imaging were less than we had expected, and really a disappointment in a sector which has, for so many years has been an exciting holiday electronics driver.”

She also suggests that market saturation is not helping the category:

“Three quarters ofU.S.households have at least one digital point-and-shoot camera. Retailers and manufacturers need to find ways to reignite a passion among those who may be waiting to trade up.”

At International CES we’ll see if camera manufacturers have found the keys to the ignition.

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