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Amazon Launches Home-Automation Store has quietly opened a dedicated department for home automation.

The virtual storefront culls the e-tailer’s mammoth selection of programmable products and assorts them into four main categories: entertainment systems, home monitoring and safety, energy management, and kits and controllers.

Items include Sonos streaming audio components, Yamaha network A/V receivers, Belkin WeMo plug-in Wi-Fi control switches, and Leviton whole-home control systems.

There is also a host of guides and how-to videos on everything from communication protocols to thermostats and door locks.

The move mirrors efforts by brick-and-mortar dealers and buying groups to diversify into control and automation, as off-the-shelf plug-and-play products help reduce the barrier to entry and CE margins remain slim.