Swedish digital audio pioneer Dirac recently announced the appointment of Emelie Gessner Gozzi as Chief Marketing Officer (CMO), expanding its senior leadership team.
“Dirac’s breakthrough digital audio solutions are increasingly in demand by tier one customers across a broad and growing range of markets,” said Peter Friedrichsen, CEO, Dirac in a statement. “As CMO, Emelie will strengthen the marketing and communications programs that support these established channels while simultaneously creating the campaigns that extend our brand to new target markets. Emelie’s deep experience working with tech companies to grow their brands, implement data-driven campaigns, and support sales objectives uniquely positions her for success at Dirac, and we’re thrilled to have her part of the team.”
Gessner Gozzi reports directly to Friedrichsen and will lead a growing internal and external marketing team in the development and implementation of a brand strategy to align the marketing and communications programs across the company’s core markets – automotive, home theater, headphone, mobile, and streaming.
“Dirac’s core technology, industry-leading team, and world-class customer base effectively position the company to become the number one digital audio brand in the minds of artists, influencers, and manufacturers worldwide,” said Gessner Gozzi in a statement. “Through my data-driven approach to marketing, Dirac will engage each distinct customer channel with targeted campaigns that further raises the brand’s profile among key stakeholders and drives demand for Dirac’s pioneering digital audio solutions across all listening channels and environments. I look forward to joining this already stellar team to help usher in a new era for the Dirac brand.”
At Dirac, Gessner Gozzi will be responsible for strategically expanding Dirac’s marketing and communications department to solidify the brand’s position as the market-leading source for superior sound experiences across content and devices through its pioneering digital audio solutions.
Prior to Dirac, Gessner Gozzi served in various top roles at leading companies within the B2B, B2C, and B2B2C industries. Her core strength lies in driving substantial revenue growth through data-driven brand equity development, a streamlined organizational structure, and unified marketing and communications campaigns focused on a common goal.
Over the last several years, Dirac has grown its influence and market share across all of its core channels – home audio, automotive, headphone, mobile, and streaming – working directly with leading OEM brands such as Onkyo, Pioneer, Hyundai, NIO, Volvo, Polestar, BYD, Klipsch, and ASUS, among others.
Gessner Gozzi’s appointment comes on the heels of CES 2023, where Dirac announced new partnerships with leading chipset and framework designers NXP, BES, and Blackberry QNX, and launched its all-new and award-winning Dirac Live Active Room Treatment solution.
For more information on Dirac, visit www.dirac.com.
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