By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Expanding its lineup of home theater video displays, Gateway jumped into the DLP-based rear-projection TV category this month, with the introduction of a 56W-inch unit carrying a $3,799 selling price.
In adding a DLP unit (model SHD-5610), Gateway is pushing reduced cabinet size as a key feature. The 56W-inch model is listed with a 19-inch cabinet depth. It is also said to have strong HDTV picture performance and a wide viewing angle for rear-projection models.
Gateway is now taking orders and plans to ship the first units on Nov. 13. The combination Internet/brick-and-mortar retailer is using "trained sales professionals at Gateway stores nationwide" to provide information on DLP technology, advice and support for customers. The retailer is also offering custom installation services and extended warranties.
The unit is positioned as an HDTV monitor, meaning it will require an outboard DTV tuner to receive digital and HDTV signals.
Listed features include 1,280-by-720 pixel resolution, dual Faroudja DCDi deinterlacing/upconversion processors for standard-definition input, built-in speakers, dual NTSC tuners, picture-in-picture, and DVI-HDCP, RGB/VGA and HD component video inputs.
The unit uses a dual DCDi video processing system for picture-in-picture (PIP) operation, to "yield brilliant picture quality in both windows, which are compatible with different settings and formats, completely independent of each other."
This is said to provide variability of PIP transparency, sizing and positioning options as well as multiple scanning modes including main+3, main+7 and main+11 for viewing several channels simultaneously.
Gateway will bundle an OFR-1 Universal Remote Control, and a separate remote for controlling the PIP function and side-by-side viewing options.
Brightness is listed as 400 nits, and the contrast ratio is stated as 1,000:1.
"The addition of a rear projection model to Gateway's TV lineup means that, similar to what we accomplished with plasma TVs, DLP technology will find its way into more homes," said Matt Milne, Gateway digital TV general manager. "It's the best option for customers where size and picture clarity matter most."
Gateway said it became "a leader in home entertainment in less than a year. After launching its first thin television in November 2002, Gateway became the top U.S. seller of plasma screen TVs."
The addition of DLP is part of the "sweeping transformation" underway with the retailer, which had previously been known as a direct marketer of PC products.
In addition to the DLP unit, Gateway's TV assortment currently lists 10 LCD, plasma and rear-projection models.
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