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| PRODUCT | WEEK TO OCT. 7 | 2004 WEEK | % CHG. | WEEK TO OCT. 14 | 2004 WEEK | % CHG. | WEEK TO OCT. 21 | 2004 WEEK | % CHG. | WEEK TO OCT. 28 | 2004 WEEK | % CHG. | WEEK TO NOV. 4 | 2004 WEEK | % CHG. | 44 WKS 2005 | 44 WKS 2004 | % CHG. |
| Total Color Television | 497,798 | 488,203 | 2.0 | 554,434 | 591,167 | -6.2 | 555,236 | 701,279 | -20.8 | 784,231 | 1,030,184 | -23.9 | 401,653 | 546,472 | -26.5 | 20,115,503 | 21,351,989 | -5.8 |
| Total Analog Direct View | 420,485 | 371,129 | 13.3 | 466,645 | 495,400 | -5.8 | 453,612 | 575,353 | -21.2 | 611,692 | 800,951 | -23.6 | 334,833 | 465,583 | -28.1 | 16,623,990 | 17,801,698 | -6.6 |
| Analog Color-Only | 342,450 | 325,082 | 5.3 | 381,555 | 436,489 | -12.6 | 356,916 | 448,739 | -20.5 | 483,566 | 666,966 | -27.5 | 315,983 | 388,211 | -18.6 | 13,950,023 | 16,087,646 | -13.3 |
| Analog TV/DVD Combo | 78,035 | 23,583 | 230.9 | 85,090 | 36,447 | 133.5 | 96,696 | 64,038 | 51.0 | 128,126 | 95,192 | 34.6 | 18,850 | 47,323 | -60.2 | 2,673,967 | 1,714,052 | 56.0 |
| Digital Television (1) | 77,313 | 117,074 | -34.0 | 87,789 | 95,767 | -8.3 | 101,624 | 125,926 | -19.3 | 172,539 | 229,233 | -24.7 | 66,820 | 80,889 | -17.4 | 3,491,513 | 3,550,291 | -1.7 |
| Total VCR | 132,634 | 243,536 | -45.5 | 165,592 | 172,609 | -4.1 | 174,594 | 369,426 | -52.7 | 358,380 | 340,407 | 5.3 | 222,598 | 260,976 | -14.7 | 5,587,321 | 6,593,469 | -15.3 |
| Total Home VCR (2) | 25,727 | 82,632 | -68.9 | 34,482 | 64,329 | -46.4 | 56,544 | 99,891 | -43.4 | 48,105 | 91,971 | -47.7 | 19,384 | 65,781 | -70.5 | 1,177,898 | 1,959,325 | -39.9 |
| VCR Decks (3) | 25,727 | 60,168 | -57.2 | 34,482 | 41,865 | -17.6 | 56,544 | 37,315 | 51.5 | 48,105 | 53,178 | -9.5 | 19,384 | 35,732 | -45.8 | 1,177,898 | 1,959,325 | -39.9 |
| Camcorders | 106,907 | 160,904 | -33.6 | 131,110 | 108,280 | 21.1 | 118,050 | 269,535 | -56.2 | 310,275 | 248,436 | 24.9 | 203,214 | 195,195 | 4.1 | 4,409,423 | 4,634,144 | -4.8 |
| Total DVD (4) | 349,432 | 401,667 | -13.0 | 580,848 | 412,149 | 40.9 | 685,253 | 590,893 | 16.0 | 1,143,604 | 1,137,242 | 0.6 | 438,154 | 689,904 | -36.5 | 15,387,213 | 17,982,223 | -14.4 |
| DVD Players (5) | 271,397 | 378,084 | -28.2 | 495,758 | 375,702 | 32.0 | 588,557 | 526,855 | 11.7 | 1,015,478 | 1,042,050 | -2.5 | 419,304 | 642,581 | -34.7 | 12,713,246 | 16,268,171 | -21.9 |
| (1) 2004 data omits LCD TV and plasma displays, which were included in 2003 numbers (2) Includes TV/VCR combos (3) Does not include digital VCRs (4) Includes DVD players, TV/DVD combos, TV/DVD/VCR combos and DVD/VCR combos (5) Includes stand-alone DVD and DVD/VCR ©TWICE 2005 | ||||||||||||||||||
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