TWICE On The Scene: Tweeter's New Store Prototype

By Alan Wolf On Jul 7 2008 - 6:00am

Tweeter Opco formally unveiled its latest store iteration to the trade here last month. The prototype, a remodel of an existing 10,000-square-foot store near company headquarters in Canton, Mass., features a series of self-guided, interactive displays that allow customers to demo products and visualize custom installations and whole-home integration.

Highlights include "The Video Challenge," a concept borrowed from Pioneer in which customers can compare the color, contrast, resolution or response time of seven different flat-panel TVs simultaneously by pressing an array of "Try Me" buttons.

There's also a Disney-like automated demonstration of whole-home controls featuring a kitchen/living room/bedroom vignette that is also activated by pressing a "Try Me" button.

Vendors on hand for the launch were enthusiastic about the new format, noting that it will help to further differentiate the A/V specialty chain from big-box competitors.

Alert to All Users of the Disqus commenting system:

Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Heres a URL about the issue:








Enjoy the greatest pictures taken from famous shows and events this year.

Current Issue


This TWICE webinar,  hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.