By Lisa Johnston
New products on display at the American International Toy Fair, held in N
RadioShack held its first-ever Worldwide Innovation Conference (I-CON) here last week, designed to convince CE manufacturers to reconsider the chain when introducing innovative new products.
According to the retailer, vendors have tended to exclude Radioshack from their launch strategies due to the difficulty of distributing to over 7,000 stores, or in search of a more targeted customer base. But, at press time, CEO Len Roberts, president Dave Edmondson and other senior execs were scheduled to explain during the three-day event that recent changes in RadioShack's merchandising, marketing and supply chain management have created new segmentation opportunities for suppliers. The internal enhancements are also allowing "unprecedented access" to the chain's 150 million-plus customers, the company said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.