Q3 Plasma Growth Rate Tops LCD TV
By Greg Tarr On Nov 22 2010 - 5:01am
PORTLAND, ORE. —
rate of plasma TV sales during the
third quarter of 2010 outstripped the
growth rate of large-screen LCD TV
for the second quarter in row, according
to a study just released by Quixel
Quixel Research’s Q3 2010 USA
Large Area Display Report (LAD)
showed unit sales for the plasma TV
segment were up 28 percent from
Q2 2010 to Q3 2010 and up 15 percent
from Q3 2009 to Q3 2010.
The plasma TV volume growth, specifically
HD 720 plasma TV, kept the
overall LAD market from declining,
ending the quarter with flat results of
3.6 million units.
The overall LAD market increased
25 percent from Q3 2009 to Q3
2010, Quixel found.
“Hopefully it is clear by now that
the HD 720p segment is not dead
yet for larger sized TVs” said Tamaryn
Pratt, Quixel Research’s principal.
“In Q3, HD 720p unit volume for
both 42 inch and 50 inch Plasma TV
was up 27 percent and 65 percent,
The 40-inch-plus LCD TV segment
took a backseat to plasma TV
in the third quarter due to top-branded
plasma models being offered
at significantly lower price points.