Karl's Opens 'Live' Prototype Showroom

By Alan Wolf On Jul 18 2011 - 12:01am

PARAMUS, N.J. – Top 40 majap dealer Karl’s Appliance has opened a new showroom prototype on the eve of its 70th anniversary that features live products and fully appointed kitchen vignettes.

The company, which began as a tire dealer in 1941, is run by Karl’s son and current CEO Dan Schwartz, who caters to a mix of upscale consumers and the builder and decorator trades.

The Nationwide Marketing Group member opened the 12,000-square-foot location, its sixth, in a former Gateway store along heavily trafficked Route 17, a local shopping mecca. The showroom was designed and constructed under the auspices of executive VP John Wilkerson, a Bernie’s and Tops Appliance veteran who joined the business five years ago, and features spacious lifestyle vignettes and workstations where designers can draw up remodeling plans with clients.

“Our customers have plenty of places to buy,” Wilkerson said, “but they want a better place to shop.”

The vignettes showcase kitchen products from such premium brands as Dacor, Jenn-Air, Monogram, Sub- Zero/Wolf, Thermador and Viking, and feature tiles, countertops and furnishings from local businesses. Karl’s plans to roll out elements of the prototype to its other New Jersey locations.

“Winning in retail means being different,” Wilkerson added. “And if we do our jobs right by treating our customers courteously and thoughtfully, and by following up on deliveries, we’ll be dinner conversation.”

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