By Lisa Johnston
New products on display at the American International Toy Fair, held in N
American women are taking the lead over men in their use of certain technologies including watching streaming TV shows, DVR use, visiting of social media sites and even casual gaming, according to a new Women and Digital Lifestyles report recently released by Solutions Research Group.
The group said the survey was designed "to understand the digital lifestyles of American women and key drivers of adoption in four life stages: young singles, moms with young kids, moms with tweens/teens, and empty nesters."
The report's findings are primarily based on online interviews with 1,508 U.S. women between October 2006 to November 2007 and 517 additional interviews in February 2008.
The group's key findings included the discovery that more women stream TV shows from network TV sites than men. According to a release, 15 percent of American women did so last month compared with 11 percent of men. Women with children under the age of 6 and English-speaking Hispanic women were found to be the most active streamers, with 19 percent and 21 percent doing so respectively.
Of households with DVR players, women were found to use the players an average of 9.3 times per week compared with 8.3 times for men. The report said DVD-owner women with kids watch 56 percent of their TV on a time-shifted basis, whereas male DVR owners were only found to do so 42 percent of the time.
The group found the biggest gap between men and women in movie and TV show downloads. Men were 1.5 to two times more likely than women to download and men were more likely to transfer songs from their PC to a portable unit while women were more likely to transfer photos from their digital cameras to their PCs.
For more Solutions Research Group survey results see www.TWICE.com.Top Digital Lifestyle Products For Women
|Game console/ handheld||19%|
|Digital media player||14%|
|GPS navigation unit||10%|
|Source: Solutions Research Group © TWICE 2008|
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