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Sensio Builds 3DGO! Streaming Service

1/23/2012 12:01:00 AM Eastern

LAS VEGAS — Sensio Technologies promoted
at International CES its Hi-Fi 3D technology
and related streaming service called
3DGO! that will soon deliver near Blu-ray 3D
quality streaming content to TV screens.

Nicholas Routhier, Sensio president and
CEO, said his company set out to develop a
system for Internet delivered 3D video content
after seeing a dearth of programming
coming from traditional distribution outlets.

“We negotiated with manufacturers in order
to bring that content to the market,” he
said, adding that Sensio and TCL recently
signed a letter of intent to integrate Sensio’s
Hi-Fi 3D technology in TCL 3DTVs, while
Vizio 3DTVs already support Sensio Hi-Fi
3D technology.

Sensio’s Hi-Fi 3D format was based on
a unique frame-compatible stereoscopic
signal processing technology used for commercializing
live 3D events in cinemas, highprofile
console games and DVD movies.

The process eliminates the resolution,
sharpness and fidelity loss associated with
typical side-by-side techniques, Routhier said.

The 3DGO! service, meanwhile, is scheduled
to launch in spring 2012, and Sensio
will be announcing titles and supporting studios,
content producers and product manufacturers
in coming months.

Sensio said the service will likely launch
with a lot of live 3D events, such as concerts.

Sensio’s goal, Routhier said, is to have 60
titles at launch and around 100 by the end
of the year. Content will be offered using a
transactional on-demand model without a
subscription fee.

Routhier said 3DGO! will benefit from the
fact that many of the largest chip manufacturers
have integrated supporting technology
into new 3D processing chips.

In addition to smart TVs, Sensio is targeting
3D monitors and 3D laptops in the short
term, and moving to 3D tablets as they become
more widely available.

In another area of its business, Sensio has
developed passive 3D glasses for various 3D
TV products in the market, but Routhier said
3DGO! is glasses and platform agnostic.