New York - At least two
accessories makers and one handset vendor have begun to capitalize on the
controversy over the iPhone 4's cellular reception.
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what you expect Apple to do.
In a recent
for the Droid X in the New York Times, USA Today and Wall Street
Journal, Motorola said its Droid X "comes with a double-antenna design. The
kind that allows you to hold the phone any way you like and use it just about
anywhere to make crystal clear calls. You
have a voice. And you deserve to be heard." The Droid X became available today, July 15,
through Verizon Wireless.
Meantime, accessory supplier IvySkin is
touting an iPhone
4 case said to improve reception. IvySkin's aptly named Reception case, a new
product at $14.99, is billed not only as the world's thinnest iPhone 4 case but
also as one that improves iPhone reception. For its part, Wilson Electronics is
touting its existing iBooster ($200) and Sleek ($129) in-vehicle
signal-boosting cradles as being able to improve reception as well. A spokesman
told TWICE that the products' packaging would soon reflect that it works well
with the iPhone 4.
own case, the $29 Bumper, was tested by Consumer Reports and said by the
organization to solve the smartphone's reception problem.
Whether Apple will resolve its perception problem, and maintain its
iPhone 4 sales momentum, is another matter. The company planned a Friday, July
16, press conference to respond to the controversy. A day before the press
conference, Strategy Analytics analyst Alex Spektor said the controversy's impact on Apple's
market share had so far been "negligible," although the company "has lost heartshare
because of the wave of negative press headlines."
Apple's pre-press-conference "attempts to recover the situation have
been disappointing," he said, "and it is reasonable to assume that some
on-the-fence buyers may think twice about buying an iPhone 4 in the near
future, especially considering the Android-powered alternatives available this
Apple's press conference performance, however,
"may put it all in a different light."
Consumer Reports fanned the
controversy this week when it tested the iPhone 4 and other smartphones and
found that the Apple device was significantly more susceptible to signal
degradation when held a certain way. When a finger or hand touches the
steel-band antenna, which encircles the phone, on the lower left side, "the
signal can significantly degrade enough to cause you to lose your connection
altogether if you're in an area with a weak signal," CR said. CR tested
multiple phones, including the iPhone 3G S, and "none of those phones had the
signal-loss problems of the iPhone 4," the company noted.
"Our findings call into question the recent
claims by Apple that the iPhone 4's signal-strength issues were largely an
optical illusion caused by faulty software that â€˜mistakenly displays two more
bars than it should have for a given signal strength,'" the organization said.
Apple has said the inaccurate signal-strength bars also afflicted previous
its part, carrier Sprint Nextel said it would take the high ground. "We will
continue to stay the course on our current messaging in the marketplace, and
our store personnel will do the same -- talking about the benefit of Sprint vs.
the competition," a spokesperson told TWICE. "Sprint delivers the best value in
wireless and is the only carrier to offer a 4G network in addition to a robust
New York - At least two accessories makers and one handset vendor have begun to capitalize on the controversy over the iPhone 4's cellular reception.