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Retail Briefs

4/19/2010 12:01:00 AM Eastern

PRO Adds SpeakerCraft
RIVERSIDE, CALIF. — Custom-install
supplier SpeakerCraft has joined the vendor
roster of the Progressive Retailers
Organization (PRO Group), bringing to
three the number of custom suppliers in
the buying organization. PRO executive
director David Workman said the group
was attracted in part to SpeakerCraft’s position
as a supplier of a broad array of custom
speakers and electronics as well as
the planned Nirv multi-room-A/V system,
said. Nirv will distribute multiple 1080p
video streams and multiple stereo music
streams simultaneously to up to 256 zones
over category cable. The network is compliant
with Blu-ray’s HDCP copy-control

“We were first intrigued by the quality
and innovation of the product line,
but it goes beyond that,” Workman said.
SpeakerCraft’s “fresh perspective and
willingness to help our members market
custom as a category makes them more
than just another supplier.”

Stampede Adds Turnkey
eStores, Sales Staffers

BUFFALO, N.Y. — Stampede, a valueadded
distributor of presentation and
home-theater technology, has launched
Stampede eStores, a turnkey solution to
enable dealers to quickly and easily operate
a transactional Web site. For $99 a
month, dealers receive a customized online
store that can be assorted with 5,000
products from Stampede’s Big Book of
AV as well as other products carried by
the dealer. Product content and images,
weekly product promotions, merchant account
integration and order fulfi llment are
all handled by Stampede.

Separately, Stampede has added two
more industry veterans to support the
company’s integration group. From their
base in the Seattle area, Todd Teachenor
and Jim Leibold will cover Stampede’s
Western U.S. territory.

NARDA Releases Dealer
Cost Study

CHICAGO — The North American Retail
Dealers Association (NARDA) has released
a report that can help dealers gauge
the health of their businesses by comparing
key financial metrics against industry
benchmarks. The trade group’s Cost
of Doing Business Study surveyed a sample
of U.S. retailers and servicers in the appliance,
consumer electronics and mixed
sales categories on key income statement
and balance-sheet metrics. The results,
said NARDA, provide a clear picture of
dealer profitability, liquidity, operations expenses
and balance-sheet management.

Among the findings, the average participant
reported a gross profit margin of
nearly 34 percent, reflecting the use of volume
rebates to reduce the cost of goods
sold; inventory turns were down from the
industry benchmark of 6 annual turns; and
gross margins helped offset the decreases
with an all dealer average of $1.80 return
on inventory (ROI), which is very close to
the industry benchmark of $2. The report,
prepared with Management Advisors president
Sandy Cloud, is available to NARDA
members for $150, to non-members for
$200, and is free to survey participants. For
more information, contact NARDA at (800)
621-0298, or

Petra Mails 25th B-Day

EDMOND, OKLA. — Petra Industries,
the national CE, custom installation, mobile
audio/video accessories and appliance
connection supplies distributor, has
mailed a 32-page sales flier marking its
25th anniversary to more than 44,000 independent
retailers, e-tailers and custom-install
integrators nationwide. The flier has
nearly 300 price drops, including more
than 140 markdowns of up to 65 percent
off, representing the deepest discounts
Petra has ever published, the distributor
said. New offerings include Olympus digital
cameras, iLuv iPad cases, Haier super-
slim LED HDTVs, JVC headphones,
Philips iPhone/iPod docks, and an RCA
10-inch portable Blu-ray Disc player.

Elsewhere, Petra will hold its 8th Annual
Car Audio Expo May 2 at its headquarters,
here. Representatives from Clarion,
DBD, Directed, Dual, Garmin, Scosche,
Sirius/XM and Whistler will be on hand to
demonstrate their 2010 product lines and
answer questions from dealers. Attendees
will also have the opportunity to register
for Petra’s 25th Anniversary $25,000
sweepstakes, which includes a free trip to
the 2011 International CES in Las Vegas.
Visit to register.

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