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Amazon Planning Mini Manhattan Warehouse: Report

Facility would further Amazon's same-day focus. 10/09/2014 03:45:00 PM Eastern
Take Away

The online leader is increasingly embracing brick-and-mortar.

New York – Amazon.com may be opening a mini-warehouse in Midtown Manhattan in time for the holidays.

The site, near Macy's Herald Square on W. 34th St., would hold limited inventory for same-day deliveries within the city, the Wall Street Journal reported.

The facility would also support product returns, exchanges, and pickups of online orders, and could also serve as a showroom for the e-tailer’s proprietary CE devices including Kindle and Fire e-readers, tablets and smartphone and set-top box.

The newspaper cited “people familiar with the plans” and “with the company’s thinking.”

The building, located at 7 W. 34th St., is currently fronted by two apparel stores.

Same-day delivery has become the next battleground in online fulfillment. Amazon has been opening distribution centers across the country in pursuit of that goal, and has begun offering same-day service in 13 major cities including New York for a flat fee of $9.98 ($5.99 for Prime Members).

The company also leases space within supermarkets, drugstores, convenience stores, train stations and shopping centers in select cities where customers can retrieve their orders from Amazon lockers.

Take Away

The online leader is increasingly embracing brick-and-mortar.

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