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Hardy Adds Role Of CEO At Polaroid

Minneapolis – Scott W. Hardy, president of PLR Holdings (Polaroid), has added the responsibility of CEO to his role with the company. 10/12/2012 06:23:52 AM Eastern

Minneapolis – Scott W. Hardy, president of PLR Holdings (Polaroid), has added the responsibility of CEO to his role with the company.

As Polaroid’s president and CEO, Hardy will be responsible for the company’s strategic direction moving forward.

“As president and CEO of Polaroid, Scott now assumes the very special responsibility as steward of this iconic American brand. We didn’t buy Polaroid simply to take a walk down memory lane. Polaroid has always stood for innovation and cutting-edge products,” said Bobby Sager, Polaroid chairman. “With Scott’s long tenure at Polaroid, he is uniquely qualified to reach back into our proud history and re-imagine Polaroid for the 21st century. As president, Scott has overseen the tremendous resurgence of the Polaroid brand over the past few years and we greatly look forward to his visionary leadership as our CEO.”

As the president of Polaroid since 2009, Hardy has been responsible for leading Polaroid’s transformation into a world-class brand licensing and marketing company. In his new position, he will “lead the company into a new era,” the company said.

Prior to joining Polaroid in 2004, Hardy held various leadership positions at Dell — most recently leading product marketing for the multibillion dollar displays line of business, which included CRT and LCD monitors, DLP projectors, and LCD and plasma televisions.

Previously, Hardy worked in product marketing at Intel.

Hardy holds an MBA from the Marriott School at Brigham Young University and a Bachelor of Arts in Mandarin Chinese from BYU.

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