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XM Drives For 1 Million Subs

9/04/2003 08:34:00 AM Eastern

Washington -- XM Satellite Radio today announced a “one million subscriber campaign” of contests and promotions.

The campaign, which kicked off Sept. 1, enables all XM subscribers to enter a sweepstakes to win a 2004 Cadillac SRX or a 2004 Pontiac GTO, both with XM service for life.

XM listeners can also win prizes such as lunch with Quincy Jones or a music lesson with Wynton Marsalis by calling into XM and stating why they love the service.

Other promotions include a national two-week tour by XM DJs featuring live broadcasts, live performances and a Refer-a-Friend program offering incentives such as free XM service or $400 gift cards.