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Withings, BodyMedia Partner To Promote Weight Loss

5/21/2012 12:01:00 AM Eastern
ISSY-LES-MOULINEAUX, FRANCE — Withings has formed a strategic partnership with wearable body monitor supplier BodyMedia to allow the Body- Media FIT Armband System to access weight data directly from the Withings Wi-Fi body weight scale.

Under the partnership, weight data can be automatically imported into the BodyMedia FIT system by stepping on the Withings Wi-Fi scale, eliminating the need to enter the information into the FIT Activity Manager manually.

The Withings Wi-Fi scale measures a user’s body weight, lean and fat mass, and calculates body mass index (BMI) and wirelessly transmits the data to a secure personal web page via Wi-Fi. The data can be accessed from any Internet-connected device or the free Withings smartphone application.

The scale can track eight users and, if desired, automatically tweet or update the user’s Facebook status with the details of the latest weigh-in to generate support for the user’s weight loss efforts from followers and friends.

BodyMedia FIT armbands collect physiological data from the human body using four sensors that capture more than 5,000 data readings every minute. This raw data includes measurements of heat flux, skin temperature, motion and galvanic skin response. BodyMedia’s proprietary algorithms convert these readings to determine fitness factors such as calorie burn, physical activity duration, steps taken, and sleep duration and efficiency. The data is then stored on each user’s online Activity Manager, where it is available at any time via a computer or smartphone to help manage and track fitness and weight loss progress.

“Partnering with Withings will make it easier for BodyMedia armband users to log their weight information in our software,” said Christine Robins, CEO of BodyMedia. “Being able to track your weight over time is a true motivator and indicator of when you’re heading in the right or wrong direction for your goals, and now Withings makes this step simple.”

“Through this partnership, we have simplified the process of documenting weight data in the BodyMedia FIT Activity Manager, helping to provide ongoing support and motivation that is critical to weight loss success,” said Cedric Hutchings, Withings general manager.

The Withings Wi-Fi Body Scale is currently available on Withings.com for $159. The BodyMedia FIT system is sold online at BodyMedia.com and select retailers.
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