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Withings, BodyMedia Partner To Promote Weight Loss

5/21/2012 12:01:00 AM Eastern

ISSY-LES-MOULINEAUX, FRANCE — Withings
has formed a strategic partnership with wearable
body monitor supplier BodyMedia to allow the Body-
Media FIT Armband System to access weight data
directly from the Withings Wi-Fi body weight scale.

Under the partnership, weight data can be automatically
imported into the BodyMedia FIT system
by stepping on the Withings Wi-Fi scale, eliminating
the need to enter the information into the FIT Activity
Manager manually.

The Withings Wi-Fi scale measures a user’s body
weight, lean and fat mass, and calculates body mass
index (BMI) and wirelessly transmits the data to a secure
personal web page via Wi-Fi. The data can be
accessed from any Internet-connected device or the
free Withings smartphone application.

The scale can track eight users and, if desired, automatically
tweet or update the user’s Facebook status
with the details of the latest weigh-in to generate
support for the user’s weight loss efforts from followers
and friends.

BodyMedia FIT armbands collect physiological
data from the human body using four sensors that
capture more than 5,000 data readings every minute.
This raw data includes measurements of heat
flux, skin temperature, motion and galvanic skin response.
BodyMedia’s proprietary algorithms convert
these readings to determine fitness factors such
as calorie burn, physical activity duration, steps taken,
and sleep duration and efficiency. The data is
then stored on each user’s online Activity Manager,
where it is available at any time via a computer or
smartphone to help manage and track fitness and
weight loss progress.

“Partnering with Withings will make it easier for
BodyMedia armband users to log their weight information
in our software,” said Christine Robins, CEO
of BodyMedia. “Being able to track your weight over
time is a true motivator and indicator of when you’re
heading in the right or wrong direction for your goals,
and now Withings makes this step simple.”

“Through this partnership, we have simplified the
process of documenting weight data in the BodyMedia
FIT Activity Manager, helping to provide ongoing
support and motivation that is critical to weight loss
success,” said Cedric Hutchings, Withings general
manager.

The Withings Wi-Fi Body Scale is currently available
on Withings.com for $159. The BodyMedia FIT
system is sold online at BodyMedia.com and select
retailers.

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