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Targets Adds Nook

10/03/2011 11:20:47 AM Eastern

Minneapolis - Target has added Barnes and Noble's Nook to
its e-reader assortment.

The discount chain began carrying Nook Color and Simple
Touch models and accessories yesterday.

Target joins a growing list of Nook dealers including Best
Buy, Books-A-Million, Fred Meyer, Office Max, P.C. Richard & Sons, RadioShack,
Staples and Walmart, as well as Barnes & Noble.

Target also carries Amazon.com's Kindle, as well as
e-readers by Aluratek, Kobo, Pandigital, iRiver and Sony.

"We are excited to bring our award-winning devices to Target
as we expand the retail locations where people can purchase Nook," said Chris
Peifer, digital business development VP at Barnes & Noble.