New York – Sirius announced that it will air a new Eminem hip-hop music channel this fall.
Eminem and other Shady Records acts will host shows on the channel, which will be produced by Eminem and Record executives Jimmy Iovine and Paul Rosenberg.
Said Iovine, chairman of Interscope Records, “Eminem and Paul Rosenberg have the insight to see the value in building a direct connection to their audience.These guys are two of the most innovative people in our industry, and what they develop with SIRIUS will influence the future of our business and the way artists and labels connect with their fans. This is the new music business at work, and once again, Shady is at the forefront.”
