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Sharp, NBC Slate Giant Times Square TV

9/05/2006 11:55:00 AM Eastern

Burbank, Calif. – Sharp and NBC Universal announced an extension to their co-marketing relationship including the placement of an outdoor video billboard between 42nd Street and 7th Avenue in New York City’s Time Square the Fall.

The display will measure 3,600 square feet, (12-by-20 feet), and will showcase the AQUOS logo on the cabinet.

Two backlit fixed billboard panels will be positioned at the top and bottom of the board, with the NBC Universal logo at the crown. Sharp and AQUOS logos will be placed on the frame surrounding the AQUOS display.

NBC Universal video content will run 18 hours a day on the display, from 7 a.m. until 1 a.m.

Sharp will be the exclusive advertiser in all of the product categories in which it competes, and non-competing third-party advertisers will also be given the opportunity to purchase advertising time on the video display from NBC's digital ad sales team.

“The new video billboard will be a modernized, striking addition to New York's Times Square.It will be bigger and better than our previous displays,” said John Miller, NBC Universal Television Group chief marketing officer. “In addition to promoting NBC Universal shows, the display will also be used as an avenue to feed live programming from our networks.”

The billboard is an extension of the co-marketing relationship between Sharp Electronics Corporation and NBC Universal that made Sharp AQUOS the official high-definition television of the NBC Experience Store. More than 150 Sharp AQUOS LCD TVs have been installed throughout the store and select areas of the NBC Studio Tour, providing a high-definition (HD) upgrade to the popular visitor destination.

In addition, AQUOS units were placed in the windows outside the “TODAY” studios that face RockefellerCenter as well as throughout the famed Studio 8H, where “Saturday Night Live” is produced in HD, and select areas of the NBC Studio Tour.