twice connect
careers

Sakar Acquires Vivitar Brand

8/26/2008 08:55:00 AM Eastern

Edison, N.J. — Sakar has acquired the Vivitar brand name and intellectual property from Syntax-Brillian.

Terms of the deal were not disclosed, although Sakar said it did not purchase Vivitar’s equipment, facilities of receivables.

According to Sakar, the acquisition will allow it to offer higher-priced, Vivitar-branded camera SKUs in the $70 to $300 range. The company also plans to introduce new Vivitar-branded consumer products, including camera accessories and digital photo frames, in addition to exploring licensing opportunities to complement the firm’s stable of licensed product.

“Linking ourselves to Vivitar will strengthen our presence on the retail shelf while also enabling retailers to buy more product from a single source,” said Ralph Sasson, COO, in a statement announcing the acquisition.

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s National