West Palm Beach, Fla. -
Independent appliance and CE dealer Rosner's marks its 100th
anniversary this month.
century is tough enough, what makes the milestone even more poignant is that
2010, even with its recessionary headwinds and stunted housing market,
represented "the best year we have had in a long time," said VP and buyer Jeff
operation attributes its success to "enhancing the customer experience before
and after the sale," Rosner said, along with offering good deals on TVs and
The business also prides
itself on being "the TV and appliance professionals" within the community, and
to that end keeps its sales teams fully trained and up to date on all product
features and benefits, and works closely with its vendors' service teams.
Aiding them on the
education and marketing front is its membership in the Nationwide Marketing
Group buying organization. "All of our sales representatives are required to go
online and complete Nationwide's sales training," Rosner noted. "This allows us
to meet the needs of each customer [and] sell more brands and higher-end
The company also regularly
attends Nationwide's biannual Primetime! buying show and conference, including
next month's in Las Vegas. "The insights you walk away with are immeasurable,"
Rosner said. "You get so much information on what is actually working and what
isn't on every aspect of your business just [by] networking and talking to
Rosner's began as a
Yonkers, N.Y., hardware store in 1911 and later added appliances. The business
moved to its current location in West Palm Beach in 1978, where it is run by fourth-
generation Rosner family members.
The company recently
renovated its storefront lobby using a retro-style theme that both celebrates its
anniversary and distinguishes it from big-box competitors. Adding to the
vintage look are 1950s-style Northstar appliances by Elmira Stove Works and an
original 1956 ringer washer.
Despite the new "old"
look, the dealer's commitment to providing excellent customer service remains unchanged.
Added Rosner, "If you take care of your customers, your business will take care