twice connect
careers

Philips Ships Wireless HDMI HDTV System

10/21/2009 12:02:00 AM Eastern

Stamford,
Conn. - Philips Electronics said
Wednesday it is now shipping its Wireless HDTV Link, which wirelessly connects
high-definition components to an HDTV display.

The Wireless HDTV Link SWW1800/27 will send a wireless signal
in up to 1080p high-definition resolution wirelessly to a TV display from a
source device as far as 75 feet away.

The Wireless HDTV Link is said to be an in-room solution based
on 5 GHz WHDI technology, which enables signals to be sent across a room so
that source devices can be stored out of sight without the need to run cables
to the set.

The system consists of a transmitter, which is designed to
resemble a source component, such as a Blu-ray Disc player, and a compact
wireless receiver, which is small enough to be stored behind a flat-panel TV
mounted on a wall.

The system connects up to two HDMI source devices and/or two
component video devices.

Typical source devices for the system include HD cable
set-top boxes, HD satellite receivers, Blu-ray Disc players and video game consoles.

The Wireless HDTV Link SWW1800/27 carries a $799 suggested
retail and is available at launch through e-commerce retail partners including
Amazon.com and Dell.com.

Nico Riggio, Philips Consumer Lifestyles parts and
accessories A/V multimedia VP, said distribution for the system is expected to
ramp up to brick-and-mortar retail accounts nationally in the late fourth
quarter.

The system is also to be sold at Sam's Club, SamsClub.com and
Costco.com beginning in November.

Although the system was designed for DIY setup, Riggio said
he expects the SWW1800/27 to be a good option for custom installers as well.

"Wireless HDTV Link is technology that consumers are
demanding - and Philips' wireless product provides solid HD performance and
improves aesthetics of the home without the cost or hassle of a custom
installation," said Riggio.

Riggio said the system was designed for optimal picture and
sound quality. The signal is never compressed and retains all the attributes as
if it were transmitted through a standard HDMI cable, he added.