Bentonville, Ark. - Seong Ohm is wasting little time as
Walmart's new CE merchandising chief.
Her first major initiative since assuming the role of senior
VP/general merchandise manager for entertainment from Gary Severson in August
is the rollout of an exclusive $30 prepaid
4G service later this month through T-Mobile. More merchandising
announcements are expected as the holiday selling season nears.
Ohm is well-prepared for the Christmas clash, having spent
more than five years as Sam's Club's senior VP/general merchandise manager of electronics
and office products, and as divisional merchandise manager of electronics. Under
leadership, Sam's Club expanded the number of national branded products,
piloted home installation services, and increased the quality of its CE assortment,
Walmart told TWICE.
Prior to her current assignment, she was the senior VP of
Walmart's global merchandising center for home, hardlines, entertainment and
toys, where she was responsible for leading the company's sourcing, packaging
and technical operations.
Ohm also served as senior VP of general merchandise and consumables
for Walmart Japan/Seiyu, where she focused on transforming the general merchandise
business while implementing everyday low pricing (EDLP) across the 386-store
Severson, her longtime predecessor in Walmart CE, was
instrumental in upgrading the department from a largely commodity business to one
featuring tier-one brands like Apple, LG and Samsung, and better products such
as smart, 3D and large-screen LED TVs; an expansive selection of smartphones
and home networking gear; and staffed demo stations.
He continues as a senior VP/general merchandise manager, now
overseeing sporting goods, hardware and automotive.