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NuVision Adds High-End 3D LCD TV Lines

9/23/2010 09:00:00 AM Eastern
ATLANTA — High-end TV supplier NuVision is using CEDIA Expo to showcase its expanded lines of LCD TVs and video projectors, including some of the company’s first 3D-capable models.

The 2010/2011 models were all designed to be “truly customizable,” offering customers the ability to have handcrafted anodized-aluminum bezels with the option for custom colors accommodating any color shade.

NuVision CEO David Hester said the company is targeting well-heeled customers who demand top quality and personalization.

The company’s strategy appears to working. Hester said sales grew 100 percent year on year in 2010, while the dealer network grew 412 percent since March 2009 to 520 retail outlets, including eight Magnolia Design Centers.

The Magnolia presence will grow further, he said, to 57 Magnolia Home Theater stores and Design Centers by year’s end.

Magnolia, Hester said, targets the same top 10 percent that NuVusion does.

Meanwhile, the company’s product is now available to HES members through the group’s Expert Warehouse. Among other retailers carrying the brand are Sixth Avenue Electronics, Starpower, Gramophone and HiFi House.

For enhanced home integration, NuVision now places ports — called NuControl ports — on every display it sells.

This NuControl is a bi-directional serial control port configured on an RJ-45 jack for the ease of installers who wire homes with CAT 5 cable. The system uses the RJ-45 pins for its own purposes, including allowing IR passthrough and repeat without carrier for connection to an array of home-control systems, such as Control4 and Savant.

The RS-232 protocols are the same in all sets regardless of screen size and allow complete control of all system functions.

Additionally, all of the company’s LCD TVs now offer Full- HD 1080p resolution and either edge-lit LED backlighting or full-array LED backlighting.

NuVision is expanding upon its previous Film Times Five (FX5) technology, which used 120Hz motion compensation by repeating the first frame five times over, and has advanced to an FX10 system in large-screen models.

The system provides 240Hz or 480Hz motion-compensation technology using a process of 5:5 pull-down and frame doubling.

NuVision sets also employ a proprietary Frame Forward Motion (motion estimation and motion compensation) technology using algorithms for level control to give users the ability to keep or eliminate intended judder (used in some content to keep the look of film).

The FX10 lineup is comprised of LCD models measuring 40 inches and larger, all of which are 3D capable using an active-shutter glasses system.

The line starts with a 22-inch 60Hz 1080p model and transitions to the FX5 series, including 32 inches (120Hz) and 40-inches (120Hz). All three use edgemounted LED backlighting, allowing a panel depth of 1.5 inches or less.

The FX5 series also includes a 55-inch (120Hz) mirrored-front TV model with mirror front glass integrated into the LCD module to eliminate internal reflection.

The 22- ($849), 32- ($1,999) and 40- inch ($2,999) sets shipped in the second quarter, and the 55-inch mirror TV ($8,499) will ship in November.

The mirror TV will be transitioned to 240Hz technology in November or December of this year, said Chris Porter, NuVision engineering and product management VP.

The FX10 series includes the 40- 46- and 55-inch screen sizes, all offering 240Hz and edge-mounted LED backlighting with the company’s True Dimming technology that controls brightness levels for nine zones across the screen while eliminating artifacts such as blotching. The models also have 3D processing and active-shutter glasses support.

The 55- ($6,999) and 46-inch ($5,499) models ship in the October, and the 40-inch ($4,499) version will ship in January 2011.

The company will also introduce starting later this year a new Connoisseur series (CS) in the 55- and 72-inch screen sizes. Both will be 3D-capable and are to include full-array LED backlighting and native 480Hz panels that do not require backlight scanning tricks to achieve the high rate, NuVision said.

Both sets will use an 8mm LCD module that allows for a thinner panel depth for full-array LED systems than are seen in edge-lit versions of comparable screen size, the company said.

The 72-inch CS model ($15,999) is due to ship in December, and the 55- inch CS unit ($8,999) will ship at the end of the second quarter of 2011.

The 710 series, including new CS SKUs, will be based on a new “905 platform” that incorporates a dualcore processor (two 300MHz cores) to handle all of the infrastructure of the TV, such as IPTV functionality running compressed A/V content streams. The platform will support true 2D local dimming in the CS models with 240 zones of local dimming in the 55-inch model and 480 zones in the 72-inch version.
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