Port Washington, N.Y. - The NPD
Group announced it has renewed its information-sharing alliance
This agreement will continue to enhance NPD's coverage of
the technology and office-supply marketplace in its Retail Tracking Service for
both the office super store and the contract stationers' channel.
"We value our relationship with Staples and are pleased that
we will be continuing to work closely with them," said Perry James, president
of office supplies and non-games software at NPD. "NPD's engagement with the
Staples team, both on- and off-site, will provide Staples and its suppliers
with increased insight and opportunity in the technology and office supplies
"We are excited to continue our relationship with NPD which
allows us to generate insights that will help our merchant team better serve
our customers and continue to grow our business and the Staples brand," said
Jevin Eagle, merchandising executive VP for Staples.
The NPD Group's consumer and retail information is
reportedly used by more than 1,800 manufacturers, retailers and service
companies. Information is available for the following industry sectors:
automotive, beauty, commercial technology, consumer technology, entertainment,
fashion, food and beverage, foodservice, home, office
supplies, software, sports, toys and wireless.