N.Y. - The NPD Group today announced that it has signed an agreement to acquire
In-Stat, the research company focused on the mobile and digital entertainment
reports and advisory services that help its clients understand and identify
opportunities in the world of mobile phones, connected devices, and digital
entertainment," NPD said in a statement. "Its clients include technology
vendors, equipment manufacturers, service providers and media companies. By
offering information on the market ecosystem, including forecasting and
analysis, In-Stat also complements NPD's existing consumer and retail sales
tracking services for the technology and entertainment industries."
Tim Bush, general
manager of The NPD Group's analyst services, into which In-Stat will report,
commented, "In-Stat will be a strategic addition to the NPD family of analyst
businesses. By combining information and services from DisplaySearch and
In-Stat, we will be able to offer the industry a complete view of the digital
world, including analysis of how digital content is affecting the evolving
Mark Kirstein, CEO
of In-Stat, added, "We are delighted to become a part of The NPD Group family.
As part of The NPD Group's analyst services we will be better able to serve our
clients on a global basis, as well as leverage NPD's complementary market
information and scale."
NPD also owns
DisplaySearch, an analyst services and consulting firm for the flat panel