New York - Nikon unveiled Tuesday a contest for budding filmmakers
designed to encourage creative productions using the advanced video recording
capabilities of its newest digital SLRs.
which will award a up to $100,000 and Nikon equipment to the winner, will be
part of the camera maker's first ever "Nikon
Festival," which is being used to "celebrate, inspire and harness the
current popularity of content creation shared through social media," the company
Contest participants will upload 140-second short-form videos
with the theme "A Day through Your Lens" to www.nikonfestival.com and follow the
campaign @nikonfestival on Twitter.
As part of the project, Nikon's celebrity spokesman and actor
Ashton Kutcher will turn the D5000 d-SLR on himself and share his videos with
Nikon will promote the festival with a national TV broadcast and
online advertising campaign that will run through the end of the year. The
video submission period begins November 10 and will be open for entries for a
"The Nikon Festival represents the progressive nature of our
brand in merging social media with innovative products as a way to engage and
empower aspiring photographers and filmmakers," stated Lisa Baxt, Nikon senior communications manager.
"Nikon is committed to advancing HD video with the D5000 and other
products and supporting it with an integrated marketing program that has a
strong impact and is viral in nature. As part of this campaign, the festival
presents the opportunity for current and future Nikon customers to tell their
story with HD video."
Festival judges for the contest were selected from the TV,
photography and social media fields and include actor/writer Rainn Wilson,
Internet personality Justine Ezarik (iJustine), and visionary photographer
Chase Jarvis. In addition to chosing the contest winner, each will share
personal videos shot with a Nikon d-SLR camera.
The Nikon Festival entries will be judged in December and winners
will be announced in January.
Entrants, who may register at www.nikonfestival.com, will be
asked to create videos in 140 seconds or less, capturing the essence of a day
in their life. As videos are uploaded, they can be automatically shared with
entrants' social networks, including Twitter and Facebook, allowing
instantaneous campaigning for views and votes.
Although entrants are not required to use a specific camera,
judges will be providing direction to meet the criteria of image quality,
originality and ability to capture a day through their lens in 140 seconds.
Festival entrants will have the opportunity to win one of two
awards: an audience award and a judges' award. The winning video selected by
the festival judges will be awarded $100,000 and Nikon equipment to pursue and
chronicle their dreams.
Additionally, the video getting the highest average rating and
most audience views will be awarded a $25,000 Audience Award and Nikon
Entrants encouraged to use social media platforms, including
Twitter and Facebook, to share submissions and gain views and votes.