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Most Tablet Owners Shop With Handhelds: Survey

3/12/2012 01:22:12 PM Eastern

Las Angeles - More than three-quarters of tablet owners use
mobile devices to shop, with most making purchases at least several times a
month, a new survey shows.

According to a recent poll by PriceGrabber, fully 77 percent of consumers
with tablet computers use a tablet or a smartphone to shop.

Forty percent of tablet owners said they make purchases with
their tablet or smartphone twice a month, 23 percent do so once a week, 20
percent indicated a few times a year, and 10 percent said daily.

Tablet owners also have an average of seven shopping apps loaded
onto their mobile devices, the survey showed.

"PriceGrabber continues to see a dramatic surge in mobile
shopping, with more consumers making purchases from their mobile devices," said
Graham Jones, general manager of online comparison shopping site. "With the use
of smartphones and tablet computers becoming increasingly common, consumers
appear to be more readily embracing mobile as a go-to platform for shopping
that can be easily accessed anywhere, anytime.

"Consumers are becoming savvier and approaching mobile shopping
from every angle by downloading not just one, but a variety of shopping-related
apps that can offer them everything from price drops to bar code scanning to
coupons," Jones continued. "We expect mobile shopping to be game-changing as
consumers increasingly enact various strategies to find the best prices and
retailers inevitably expand their mobile presence."

Tablets were owned by more than one-fifth (22 percent) of the 1,829
U.S. online shopping consumers contacted for the survey, which was conducted
Feb. 23 through March 2.

PriceGrabber is a unit of global information services company Experian
and claims more than 23 million unique shoppers monthly.

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