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Memorex Adds Flash-Memory Camcorders

10/16/2009 04:09:03 PM Eastern

Oakdale, Minn. - Imation launched its first Memorex-branded camcorders, all storing
video in flash memory.

"These are the first designed-by-Memorex and Memorex-branded
camcorders," said Natalie Danaher, assistant brand manager for the Memorex
brand.

The MyVideo and MyVideoHD retail for a suggested $99 and $129,
respectively. Select
models are available in select Toys "R" Us and OfficeMax stores.

Designed to capture events at the spur of the moment, the devices
feature integrated USB
ports and one-touch recording, and they work with editing software and ability
to upload videos to Web sites such as Facebook and YouTube. The camcorders also
connect to a TV to play back video, with the MyVideo HD model coming with HDMI
port and cable.

Memorex's
other lines include home audio and video products, MP3 players, iPod
accessories and LCD televisions.