twice connect
careers

Market Share Reports By Category

7/06/2009 02:00:00 AM Eastern

Market Share Reports By Category

The NPD Group, based in Port Washington, N.Y., has provided TWICE with consumer electronics retail dollar share rankings, by category, for the six-month period of November 2008 through April 2009. The rankings are based on data collected by NPD from select retailers and are based on actual dollar sales on a SKU-by-SKU basis. This midyear report supplements the data for January through October 2008 that appeared in the Jan. 8, 2009, Special CES Edition of TWICE, p. 22.

Rank November Through April 2009
Source: NPD Group

Note: Mobile categories cover after-market only

© TWICE 2009
Super Categories
All Categories Total $39,954,056,127
1 Apple
2 Hewlett-Packard
3 Sony
4 Samsung
5 Canon
6 Toshiba
7 Panasonic
8 Nikon
9 LG
10 Dell
Top 10 Brands 54.8%
Television Total $8,618,704,889
1 Samsung
2 Sony
3 Panasonic
4 LG
5 Sharp
6 Toshiba
7 Sylvania
8 Mitsubishi
9 Vizio
10 Pioneer
Top 10 Brands 93.4%
Video Total $2,129,719,236
1 Sony
2 Samsung
3 Panasonic
4 Digital Stream
5 Canon
6 Apex
7 JVC
8 Zenith
9 Pure Digital
10 Logitech
Top 10 Brands 68.0%
Home Audio Total $1,406,832,734.41
1 Sony
2 Monster Cable
3 Bose
4 Yamaha
5 Onkyo
6 Samsung
7 Panasonic
8 Klipsch
9 Denon
10 Polk
Top 10 Brands 60.2%
Portable Audio Total $3,343,624,938
1 Apple
2 Sony
3 Bose
4 Griffin Technology
5 SanDisk
6 Belkin
7 iHome
8 Microsoft
9 Philips
10 DLO
Top 10 Brands 79.8%
Mobile Total $1,435,929,757
1 Garmin
2 TomTom
3 Pioneer
4 Kenwood
5 Magellan
6 Alpine
7 Sony
8 DEI
9 Nextar
10 Mio
Top 10 Brands 83.7%
Imaging Total $3,915,191,377
1 Canon
2 Nikon
3 Sony
4 Kodak
5 Olympus
6 Fujifilm
7 Samsung
8 Logitech
9 Panasonic
10 Casio
Top 10 Brands 81.1%
Telecom Total $807,660,389
1 Panasonic
2 Uniden
3 AT&T
4 Motorola
5 Plantronics
6 VTech
7 General Electric
8 IGO
9 Logitech
10 Jawbone
Top 10 Brands 68.0%
IT & Devices Total $18,296,392,806
1 Hewlett-Packard
2 Apple
3 Toshiba
4 Dell
5 Acer
6 Sony
7 Brother
8 Canon
9 Western Digital
10 Epson
Top 10 Brands 58.8%
Television
Television Total $8,618,704,889
1 Samsung
2 Sony
3 Panasonic
4 LG
5 Sharp
6 Toshiba
7 Sylvania
8 Mitsubishi
9 Vizio
10 Pioneer
Top 10 Brands 93.4%
Digital Set-Top Decoder Box Total $468,732,200
1 Digital Stream
2 Apex
3 Zenith
4 RCA
5 LG
Top Five Brands 70.1%
Direct-View Television Total $33,748,330
1 Sylvania
2 Sansui
3 Memorex
4 Funai
5 Disney
6 Haier
7 Broksonic
8 Coby
9 Samsung
10 RCA
Top 10 Brands 77.6%
LCD TV Total $7,084,266,000
1 Samsung
2 Sony
3 LG
4 Sharp
5 Toshiba
6 Sylvania
7 Vizio
8 Westinghouse
9 Panasonic
10 Philips
Top 10 Brands 87.6%
Plasma TV Total $1,301,696,000
1 Panasonic
2 Samsung
3 Pioneer
4 LG
5 Hitachi
6 Vizio
7 Philips
8 Curtis International
9 Venturer
10 Element
Top 10 Brands 95.8%
Projection TV Total $202,663,200
1 Mitsubishi
2 Samsung
3 Sony
4 Toshiba
5 Panasonic
6 Hitachi
7 Magnavox
8 JVC
9 RCA
10 Philips
Top 10 Brands 99.9%
TV Combinations Total $345,587,700
1 Toshiba
2 Sharp
3 LG
4 Westinghouse
5 Venturer
6 Sylvania
7 Polaroid
8 Proscan
9 Memorex
10 Coby
Top 10 Brands 65.5%
Home Audio
Home Audio Total $1,406,832,734
1 Sony
2 Monster Cable
3 Bose
4 Yamaha
5 Onkyo
6 Samsung
7 Panasonic
8 Klipsch
9 Denon
10 Polk
Top 10 Brands 60.2%
Cassette Decks Total $988,986
1 Sony
2 Onkyo
3 JVC
4 Teac
5 Pioneer
Top Five Brands 92.5%
CD Recorders Total $2,868,382
1 Sony
2 Teac
3 Denon
4 Escient
5 Yamaha
Top Five Brands 99.4%
Home CD Players Total $11,948,970
1 Sony
2 Onkyo
3 Denon
4 Yamaha
5 Marantz
6 Mcintosh
7 Pioneer
8 Teac
9 JVC
10 Sherwood
Top 10 Brands 96.8%
Home Speakers Total $254,410,800
1 Klipsch
2 Polk
3 Bose
4 Definitive
5 B&W
6 Boston Acoustics
7 Mirage
8 Yamaha
9 Sony
10 Infinity
Top 10 Brands 81.1%
Home-Theater Audio Sys. Total $378,495,600
1 Sony
2 Bose
3 Samsung
4 Panasonic
5 Onkyo
6 Yamaha
7 LG
8 Philips
9 Denon
10 RCA
Top 10 Brands 95.9%
Amplifiers Total $199,936,800
1 Yamaha
2 Denon
3 Onkyo
4 Sony
5 Pioneer
6 Harman Kardon
7 Sherwood
8 Mcintosh
9 Marantz
10 Integra
Top 10 Brands 94.9%
Shelf Systems Total $79,773,060
1 Sony
2 Crosley
3 Sharp
4 RCA
5 GPX
6 JVC
7 Emerson
8 Audiovox
9 LG
10 Philips
Top 10 Brands 87.7%
Video
Video Total $2,129,719,236
1 Sony
2 Samsung
3 Panasonic
4 Digital Stream
5 Canon
6 Apex
7 JVC
8 Zenith
9 Pure Digital
10 Logitech
Top 10 Brands 68.0%
Blank Video Tape Total $29,978,280
1 Sony
2 Panasonic
3 Maxell
4 TDK
5 JVC
Top Five Brands 91.0%
Camcorders Total $856,509,555
1 Sony
2 Canon
3 JVC
4 Panasonic
5 Pure Digital
6 Samsung
7 Aiptek
8 DXG Technology
9 Kodak
10 Sanyo
Top 10 Brands 95.2%
Direct Broadcast Satellite Total $24,520,850
1 DirecTV
2 RCA
3 Terk Technologies
4 Hughes
5 Pro Brand
Top Five Brands 99.9%
Hard Drive Recorders Total $14,822,580
1 TIVO
2 Archos Tech
3 Sony
4 Toshiba
Top Four Brands 99.9%
Next Gen DVD Player/Recorder Total $376,499,200
1 Sony
2 Samsung
3 Panasonic
4 LG
5 Sharp
6 Sylvania
7 Pioneer
8 Philips
9 Denon
10 Memorex
Top 10 Brands 95.1%
Home DVD Player/Recorder Total $315,589,900
1 Sony
2 Toshiba
3 Samsung
4 Memorex
5 Panasonic
6 Philips
7 Magnavox
8 LG
9 GPX
10 RCA
Top 10 Brands 89.9%
Portable DVD Total $173,456,900
1 Sony
2 RCA
3 Audiovox
4 Philips
5 GPX
6 Panasonic
7 Toshiba
8 Coby
9 Polaroid
10 Venturer
Top 10 Brands 59.6%
Remote Controllers Total $82,877,450
1 Logitech
2 Philips
3 Universal Remote Control
4 RCA
5 Sony
6 Jasco
7 DirecTV
8 Monster Cable
9 Zenith
10 Sonos
Top 10 Brands 91.8%
Portable Audio
Portable Audio Total $3,343,624,938
1 Apple
2 Sony
3 Bose
4 Griffin Technology
5 SanDisk
6 Belkin
7 iHome
8 Microsoft
9 Philips
10 DLO
Top 10 Brands 79.8%
Stereo Headphones Total $329,930,600
1 Sony
2 Bose
3 Skullcandy
4 Philips
5 JVC
6 Apple
7 Sennheiser
8 Koss
9 V-Moda
10 Shure
Top 10 Brands 85.3%
Personal CD Players Total $17,862,180
1 Sony
2 Memorex
3 Curtis International
4 GPX
5 Coby
6 Philips
7 Spectra
8 Disney
9 Emerson
10 Jensen
Top 10 Brands 78.7%
CD Boombox Total $46,168,290
1 Sony
2 RCA
3 Emerson
4 Jensen
5 Memorex
6 GPX
7 Spectra
8 Jwin
9 Disney
10 Philips
Top 10 Brands 89.6%
Portable Radios w/o Cassette Total $7,808,128
1 Sony
2 Jensen
3 Eton
4 Sangean
5 Emerson
Top Five Brands 43.7%
Portable Tape Recorders Total $10,994,010
1 Sony
2 Olympus
3 RCA
4 Panasonic
5 Coby
Top Five Brands 58.8%
Solid State Voice Recorders Total $43,326,790
1 Olympus
2 Sony
3 RCA
4 Memorex
5 Panasonic
Top Five Brands 99.9%
Flash Memory Players Total $1,871,772,000
1 Apple
2 SanDisk
3 Sony
4 Microsoft
5 Samsung
6 Philips
7 Creative Labs
8 GPX
9 Coby
10 Nextar
Top 10 Brands 97.7%
Hard Drive Disc Players Total $221,031,300
1 Apple
2 Microsoft
3 Archos Tech
4 Epson
5 Cowon America
6 Digital Foci
7 Haier
8 Coby
9 Creative Labs
10 Nextar
Top 10 Brands 99.9%
Mobile
Mobile Total $1,435,929,757
1 Garmin
2 TomTom
3 Pioneer
4 Kenwood
5 Magellan
6 Alpine
7 Sony
8 DEI
9 Nextar
10 Mio
Top 10 Brands 83.7%
In-Dash CD Players Total $156,163,200
1 Pioneer
2 Kenwood
3 Sony
4 Alpine
5 JVC
6 Dual Audio
7 Clarion
8 Panasonic
9 Eclipse
10 Phase Linear
Top 10 Brands 98.0%
Car Stereo Speakers Total $108,293,100
1 Infinity
2 Alpine
3 Pioneer
4 Kenwood
5 Kicker
6 JL Audio
7 Rockford Fosgate
8 Polk
9 Focal
10 Sony
Top 10 Brands 86.1%
Amplifiers Total $45,130,130
1 Alpine
2 Rockford Fosgate
3 JL Audio
4 Kenwood
5 Kicker
6 Sony
7 MTX
8 Infinity
9 JBL
10 Pioneer
Top 10 Brands 90.6%
Mobile Multimedia Total $60,704,600
1 Jensen
2 Pioneer
3 Kenwood
4 Audiovox
5 Alpine
6 JVC
7 Dual Audio
8 VizuaLogic
9 Clarion
10 Rosen
Top 10 Brands 84.2%
Mobile Navigation Total $966,832,600
1 Garmin
2 TomTom
3 Magellan
4 Mio
5 Nextar
6 Pioneer
7 Kenwood
8 Navigon
9 Sony
10 Eclipse
Top 10 Brands 96.7%
Satellite Radio Boxes Total $49,471,980
1 DEI
2 Audiovox
3 Pioneer
4 Delphi
5 Terk Technologies
6 Polk
7 Eclipse
8 Samsung
9 Clarion
10 Xact Communication
Top 10 Brands 99.9%
Imaging
Imaging Total $3,915,191,377
1 Canon
2 Nikon
3 Sony
4 Kodak
5 Olympus
6 Fujifilm
7 Samsung
8 Logitech
9 Panasonic
10 Casio
Top 10 Brands 81.1%
Digital Point-And-Shoot Total $1,768,912,000
1 Canon
2 Nikon
3 Sony
4 Kodak
5 Olympus
6 Fujifilm
7 Samsung
8 Panasonic
9 Casio
10 General Electric
Top 10 Brands 96.3%
Digital-SLR Total $711,388,600
1 Nikon
2 Canon
3 Sony
4 Olympus
5 Pentax
6 Hasselblad
7 Fujifilm
8 Leaf America
9 Panasonic
10 Samsung
Top 10 Brands 99.9%
PC Camera Total $107,354,000
1 Logitech
2 Microsoft
3 Creative Labs
4 Hewlett-Packard
5 Panasonic
6 Linksys Group
7 D-Link
8 Trendware
9 General Electric
10 Axis Communications
Top 10 Brands 91.5%
35mm Lens Shutter Total $674,749
1 Leica
2 Olympus
3 Vivitar
4 Fujifilm
5 Konica Minolta
6 Lomographic
7 Canon
8 Samsung
9 Cobra Digital
10 Pentax
Top 10 Brands 51.5%
35mm SLR Total $2,410,781
1 Canon
2 Nikon
3 Pentax
4 Leica
5 Vivitar
Top Five Brands 48.0%
Telecom
Telecom Total $807,660,389
1 Panasonic
2 Uniden
3 AT&T
4 Motorola
5 Plantronics
6 VTech
7 General Electric
8 IGO
9 Logitech
10 Jawbone
Top 10 Brands 68.0%
Corded Phones Total $36,543,390
1 AT&T
2 General Electric
3 RCA
4 Crosley
5 Panasonic
6 Clarity
7 Plantronics
8 Ameriphone
9 Emerson
10 Hello Kitty
Top 10 Brands 84.1%
Corded Phones w/Answering Device Total $7,820,577
1 AT&T
2 General Electric
3 RCA
4 Panasonic
5 Clarity
Top Five Brands 99.9%
Cordless Phones Total $66,463,260
1 Uniden
2 Panasonic
3 General Electric
4 VTech
5 Clarity
6 AT&T
7 RCA
8 Plantronics
9 Vonage
10 Philips
Top 10 Brands 93.3%
Cordless Phones w/Answering Device Total $288,088,800
1 Panasonic
2 Uniden
3 AT&T
4 VTech
5 General Electric
6 RCA
7 Philips
8 Verizon
9 Thomson
10 Clarity
Top 10 Brands 94.0%
Cellular Headset Total $133,260,000
1 Motorola
2 Plantronics
3 Jawbone
4 Jabra
5 BlueAnt Wireless
6 Samsung
7 ESI
8 Fellowes
9 Just Wireless
10 Nokia
Top 10 Brands 88.9%
PC Headset & Microphone Total $48,640,600
1 Logitech
2 Plantronics
3 Cyber Acoustics
4 Microsoft
5 Jasco
6 Creative Labs
7 General Electric
8 Razer
9 Tritton Technologies
10 Sennheiser
Top 10 Brands 85.6%
Stand Alone Answering Device Total $2,924,045
1 AT&T
2 General Electric
3 Conair
4 Southwestern Bell
Top Four Brands 80.0%
Cell Phone Accessories Total $191,587,400
1 IGO
2 Just Wireless
3 DLO
4 RIM Blackberry
5 Motorola
6 Zagg
7 Best Case And Access
8 ESI
9 Griffin Technology
10 BlueAnt Wireless
Top 10 Brands 61.7%
Telephone Headset Total $13,270,370
1 Plantronics
2 Panasonic
3 GN Netcom
4 AT&T
5 Sennheiser
6 Polycom
7 General Electric
8 Philips
9 Labtec
10 Jabra
Top 10 Brands 93.6%
Portable Two-way Radios Total $17,742,590
1 Motorola
2 Midland
3 Cobra
4 TriSquare Electronics
5 Uniden
Top Five Brands 85.0%
IT & Devices
IT & Devices Total $18,296,392,806
1 Hewlett-Packard
2 Apple
3 Toshiba
4 Dell
5 Acer
6 Sony
7 Brother
8 Canon
9 Western Digital
10 Epson
Top 10 Brands 58.8%
Desktop Computers Total $1,652,760,000
1 Apple
2 Hewlett-Packard
3 Dell
4 Gateway
5 Compaq
6 Emachines
7 Acer
8 Sony
9 Lenovo
10 Asustek
Top 10 Brands 98.6%
Notebook Computers Total $5,707,125,000
1 Apple
2 Hewlett-Packard
3 Toshiba
4 Dell
5 Sony
6 Acer
7 Compaq
8 Asustek
9 Gateway
10 Lenovo
Top 10 Brands 98.8%
Hard Drives Total $763,660,118
1 Western Digital
2 Seagate
3 Maxtor
4 Iomega
5 Simple Technologies
6 Toshiba
7 La Cie
8 Hitachi
9 Verbatim
10 Fantom Drives
Top 10 Brands 95.6%
Laser Printers Total $133,438,000
1 Hewlett-Packard
2 Brother
3 Samsung
4 Lexmark
5 Xerox
Top Five Brands 99.2%
Inkjet Printers Total $105,455,200
1 Hewlett-Packard
2 Epson
3 Canon
4 Lexmark
5 Xerox
Top Five Brands 99.9%
Multi-Function Devices Total $702,219,600
1 Hewlett-Packard
2 Canon
3 Brother
4 Epson
5 Lexmark
6 Kodak
7 Samsung
8 Xerox
9 Dell
10 Sharp
Top 10 Brands 99.9%
Monitors Total $638,044,700
1 Hewlett-Packard
2 Acer
3 Samsung
4 Dell
5 LG
6 Hannspree
7 Gateway
8 Emachines
9 Apple
10 AOC
Top 10 Brands 85.6%
MultiMedia Speakers Total $97,378,910
1 Logitech
2 Bose
3 Cyber Acoustics
4 Altec
5 Creative Labs
6 Sony
7 Harman Kardon
8 JBL
9 Philips
10 M-Audio
Top 10 Brands 83.9%
Personal Digital Assistants Total $13,689,150
1 Palm
2 Hewlett-Packard
3 Nokia
4 Asustek
5 Peek
Top Five Brands 91.9%
Input Device Total $390,938,022
1 Logitech
2 Microsoft
3 Apple
4 Wacom
5 Targus
6 Kensington
7 Saitek Products
8 Razer
9 Fellowes
10 Belkin
Top 10 Brands 84.2%
Fax Machines Total $31,263,165
1 Brother
2 Hewlett-Packard
3 Canon
4 Panasonic
5 Sharp
Top Five Brands 99.9%
Memory Cards Total $405,867,600
1 SanDisk
2 PNY Electronics
3 Sony
4 Kingston Technology
5 Promaster
6 Lexar Media
7 Kodak
8 Dane Elec
9 Transcend
10 Olympus
Top 10 Brands 94.8%
DVD Media Total $160,841,726
1 Memorex
2 Sony
3 TDK
4 Verbatim
5 Hewlett-Packard
6 Maxell
7 Philips
8 Fujifilm
9 Imation
10 Ritek Corporation
Top 10 Brands 86.9%

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s