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Majap Makers Forecast Slim Gains In 2003

2/10/2003 02:00:00 AM Eastern


Factory shipments of major appliances are expected to rise a modest 1.5 percent this year, according to white goods manufacturers.

The forecast, based on majap makers' projections for their own businesses, was compiled by the Association of Home Appliance Manufacturers (AHAM).

According to the report, total unit volume should approach the 69 million mark, compared to 2002's total of 67.7 million units sold at wholesale. But included in the computations are relatively smaller ticket categories like microwave ovens and dehumidifiers.

More representative of the state of the industry is the so-called "AHAM 6," a composite category comprised of the core washer, dryer, dishwasher, refrigerator, freezer and range product sectors. That category, AHAM indicated, is expected to remain essentially flat, with unit shipments rising from 40.2 million last year to about 41 million in 2003.

Cooking will remain the biggest business this year, accounting for some 22.6 million units. Second-place laundry is expected to move about 14.7 million units, followed by food preservation at 12. 5 million units and kitchen clean up at 12.2 million units.

Every category is expected to climb save for home comfort, whose unit shipments are forecast to fall from 6.9 million last year to 6.8 million in 2003.

Outlook For Industry Shipments Of Major Appliances*

(In Thousands Of Units)

PRODUCT 1997 1998 1999 2000 2001 2002** 2003**
COOKING-TOTAL 15,867 17,954 19,542 20,846 21,548 22,266 22,579
Electric Ranges-Total 4,240 4,639 4,983 5,026 5,066 5,257 5,372
Free-Standing 3,177 3,481 3,785 3,826 3,842 3,987 4,074
Built-In 617 652 705 706 726 746 761
Surface Cooking Units 446 506 493 494 498 524 537
Gas Ranges-Total 2,744 2,950 3,137 3,176 3,036 3,176 3,249
Free-Standing 2,391 2,543 2,698 2,729 2,580 2,705 2,769
Built-In 73 71 72 70 72 72 72
Surface Cooking Units 280 336 367 377 384 399 408
Microwave Ovens 8,883 10,365 11,422 12,644 13,446 13,833 13,958
HOME LAUNDRY-TOTAL 11,636 12,624 13,622 14,070 13,863 14,381 14,681
Automatic Washers 6,326 6,835 7,313 7,495 7,362 7,577 7,690
Dryers-Total 5,310 5,789 6,309 6,575 6,501 6,804 6,991
Electric 4,115 4,482 4,865 5,095 5,117 5,328 5,496
Gas 1,195 1,307 1,444 1,480 1,384 1,476 1,495
KITCHEN CLEAN UP-TOTAL 9,548 10,186 11,196 11,430 11,291 11,962 12,172
Disposers 4,619 4,936 5,369 5,485 5,547 5,750 5,914
Dishwashers 4,826 5,144 5,712 5,827 5,627 6,095 6,141
Built-In 4,653 4,969 5,542 5,663 5,478 5,936 5,984
Portable 173 175 170 164 149 159 157
Compactors 103 106 115 118 117 117 117
FOOD PRESERVATION-TOTAL 9,414 10,401 11,086 11,180 11,520 12,187 12,464
Refrigerators# 7,924 8,774 9,099 9,217 9,305 9,795 10,023
Freezers-Total 1,490 1,627 1,987 1,963 2,215 2,392 2,441
Chest 795 875 1,058 1,075 1,285 1,397 1,429
Upright 695 752 929 888 930 995 1,012
HOME COMFORT-TOTAL 4,656 5,559 7,244 7,471 6,381 6,889 6,850
Room Air Conditioners 3,836 4,528 6,294 6,496 5,575 6,099 6,025
Dehumidifiers 820 1,031 950 975 806 790 825
Total Shipments 51,121 56,724 62,690 64,997 64,603 67,685 68,746
AHAM 6*** 32,134 34,916 37,680 38,408 38,230 40,173 40,962
*Includes shipments for the U.S. market whether imported or domestically produced. Export Shipments are NOT included.

**Forecasts as of November 2002. Forecasts are a median of the participating companies' forecasts.

# Includes units of 6.5 cu.ft. and over.

Total Industry shipments may not add due to rounding.

***AHAM 6 includes: Washer, Dryers, Dishwashers, Refrigerators, Freezers, and Free-Standing and Built-In Ranges.

Source: AHAM ©TWICE 2003


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