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LG Adds First THX Certified Passive 3D LCD TV

9/08/2011 12:01:00 AM Eastern

INDIANAPOLIS — LG Electronics USA is
using CEDIA Expo 2011 to launch the first
FullHD 1080p passive 3D LCD TV carrying
THX 3D Display Certification.

Model 55LW9800 (shipping now at a
$3,800 suggested retail) is dubbed LG’s
Nano Full LED model, and features an
ultra-slim (1.08 inches deep) cabinet design,
full-array LED backlighting system
and 55-inch screen size.

The set is based on LG’s film-pattern retarder
(FPR) 3D screen technology, and is
the first such set to receive both THX 2D
and 3D display certification.

LG will be demonstrating the set at the
THX booth during CEDIA Expo.

LG said the set passed more than 400
THX tests evaluating left- and right-eye images
for color accuracy, cross-talk, viewing
angles and video-processing performance.

“The milestone of being the first passive
3D HDTV to pass our rigorous testing
and achieve 3D Display Certification
is quite impressive,” said Kevin Wines,
THX Image Technology director. “LG has
created a product that meets the utmost
standards for 2D and 3D picture quality,
delivering movie experiences with the
same stunning color and detail found in
the filmmaker’s studio.”

THX provides the ultimate benchmark
and performance criteria for CE manufacturers
to deliver best-in-class entertainment
products. THX 3D Display Certification
confirms the 55LW9800 meets
THX’s qualifications for having the correct gamma, luminance and color temperature,
resulting in superior 3D picture
quality and performance.

The set employs a thin film incorporating
a full array of LEDs, giving it more
uniform light distribution and detailed local
dimming from over 200 addressable
sectors.

This offers more uniform lighting and
improved localized dimming in both 2D
and 3D modes, LG said. The company’s
TruMotion 480Hz refresh rate also produces
a smoother and sharper image.

As part of the LG Cinema 3D series,
the set can be viewed using passive
(non-powered) 3D glasses, which cost
less than competitive active-shutter
glasses and are generally more comfortable
to wear.

“The 55LW9800 provides the ultimate
home-theater experience for consumers
who want great picture, immersive
and lifelike 3D, and best-in-class technical
certification from THX,” said Jay
Vandenbree, LG Electronics USA Home
Entertainment products senior VP. “The
display experts agree with what consumers
have already said — LG Cinema 3D
provides a top-notch 3D solution, hands
down.”

The set also includes built-in Wi-Fi
connectivity with smart features to access
Internet entertainment content and
file sharing with other connected devices
in the home, such as PCs and tablets.

Smart TV apps available on the set include
access to Amazon Instant Video,
Hulu Plus and MOG, as well as video
conferencing with Skype (accessories
sold separately), and numerous options
in the LG App store, such as the new 3D
Zone.

Functions can be operated with an included
gesture-based Magic Mortion Remote
control.

The 55LW9800 is available in a 55-
inch class size (54.6-inch measured diagonally)
at a manufacturer’s suggested
retail of $3,799.

LG has expanded the 2011 Cinema 3D
series to include 10 models with screen
sizes ranging from 47 to 65 inches.

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