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Kindle Comes To Toys ‘R' Us

7/27/2011 10:15:39 AM Eastern

Wayne, N.J. - Toys
"R" Us is the latest retailer to carry Kindle.

Toys "R" Us will herald its Kindle rollout with a major promotional campaign.

The No. 1 toy
chain will begin selling Amazon.com's market-leading e-reader this Sunday, July
31.  Models will include the Wi-Fi in
graphite, the 3G + Wi-Fi in graphite, and the AT&T ad-supported Wi-Fi with
Special Offers.

Toys "R" Us will
also carry a variety of cases, power adapters and other accessories.

The chain will
support the rollout with a comprehensive marketing campaign, including print
promotions, in-store signage, and a $10 gift card with each Kindle purchase through
Aug. 6.

Toys "R" Us joins
a growing roster of brick-and-mortar retailers to carry Amazon's proprietary
and best-selling product, including Best Buy, Staples Target and AT&T's
wireless stores.

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