twice connect

Kicker Overtakes SoundGate Brand

7/23/2009 10:57:02 AM Eastern

Stillwater, Okla. - Stillwater
Designs, the supplier of Kicker and SoundGate car electronics brands, has
announced that the SoundGate brand will be discontinued and SoundGate products
will fall under the Kicker brand.

The SoundGate division will be integrated into the Kicker brand
by the beginning of 2010. Until then, SoundGate products will transition into
the Kicker Auto Accessories line of products.

Stillwater purchased
SoundGate in September 2006 and retained the brand, treating it as a separate
business unit with its own research group, technical support, Web site,
packaging, literature and sales management, which will all be absorbed by the
Kicker brand.

 "The Kicker brand is well established
and has a high recognition among our dealers and their customers," said Steve
Irby, Stillwater founder and CEO. "We think it's
time to fold SoundGate and its product offering into the Kicker division."

SoundGate's founder Rob Putnam retired in 2008.

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