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Iomega Enters The Portable Music Mix

7/15/2005 10:29:00 AM Eastern

San Diego — To help celebrate Iomega’s 25th year in business, the company today introduced the Iomega Mixx flash-memory portable music player.

The Mixx line, which is available in three size capacities — 256MB, 512MB and 1GB — brings Iomega back into the MP3 portable audio business. Pricing is set at $59.95, $89.95 and $129.95 for the three models, respectively. The device includes an FM tuner, and it can be used as a digital voice recorder.

The portable digital music player is a product category Iomega helped introduce in the late 1990s when it introduced a line of devices based on the company’s proprietary nHand magnetic/optical technology. The company subsequently pulled out of the category.

With the Mixx Iomega is sticking with tried and true USB and flash-memory technology. The player will show up on a PC as a separate drive for music and data transfer.