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Ingram Picks Up Ogio Case Line

7/22/2011 09:01:44 AM Eastern

Salt Lake City -
Cases and bags supplier Ogio announced a partnership with national distributor
Ingram Micro's consumer electronics division (IMCE) to help extend the reach of
the brand's business collections to the CE retail channel.

IMCE has begun
distributing new 2011 Ogio backpack models
and will be expanding its assortment next spring to include travel and mobile
business cases.

"The consumer
electronics retail market is a very fragmented channel that lends itself well
to multi-lined distributors," said Dan Jelinek, Ogio's global VP of strategic
development. "This partnership will allow Ingram Micro to leverage inventory
positions over an extensive customer base and provide merchandise to buyers
quickly and efficiently, and supply various quantities to cater to all types of
customers."

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