SANTA ANA, CALIF. — Ingram Micro
has integrated the AVAD custom-
unit into a larger division
While the AVAD
name and operating
structure will be retained,
the unit will
now be organized
under the Ingram
allowing AVAD and
DBL Distributing to
leverage best practices,
market expertise and common
processes, Ingram said in a statement.
Customers and vendors will benefit from the larger organization’s more
efficient infrastructure and broader
product portfolio. AVAD customers will have access to products and services currently offered by
DBL Distributing and the core IT distribution business while
vendors will be able to expand their reach to new customer
segments and capitalize on cross-sell opportunities.
John Soumbasakis, strategic divisions senior VP, Ingram
Micro North America, will continue to lead the division, with
the general managers of AVAD and DBL reporting to him.
AVAD was acquired by Ingram Micro in 2005, establishing
a foothold in the home entertainment and automation market.
AVAD provides complete systems solutions for home theater,
home automation, professional audio/visual, lighting controls,
security and central vacuum, as well as heating, ventilation and
air conditioning (HVAC) and more.
DBL Distributing, which offers consumer electronics accessories
and related products, transitioned to the Ingram Micro
consumer electronics division in January of this year.
In conjunction with the transition, Tim Coakley will lead vendor
management and marketing for the overall Ingram Micro
consumer electronics division. Coakley, who has more than
20 years of experience in the consumer electronics and retail
industries, is expanding his role after managing these functions
for DBL Distributing.
“I look forward to Tim’s leadership as we work closely together
to pursue new growth opportunities,” said Jim Annes,
AVAD’s general manager. “The integration with the Ingram
Micro consumer electronics division will open many new possibilities
for vendors and customers, who will now have access
to a wide variety of products and services, such as digital
signage, accessories, additional security and information
technology. We’re excited about these changes and the opportunities
presented by bringing AVAD under the divisional
umbrella,” he said in a statement.
Annes added that AVAD is currently searching for a national
sales leader to enhance its sales efforts and is consolidating five
small branches in Oregon, Indiana, Pennsylvania, Florida and
Utah. Customers of these branches will be served by the remaining
23 branches throughout the United States and Canada.