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Homlish Joins Sharp As Home Entertainment Sales VP

12/14/2010 04:37:01 PM Eastern

Mahwah, N.J. -
John Homlish has joined Sharp Electronics Marketing Company of America (SEMCA),
a division of Sharp Electronics Corporation, as sales VP/home entertainment.

John Homlish

Homlish, formerly
sales and marketing executive VP of Casio America, is responsible for all home
entertainment product sales, including regional, national and specialty
channels. He reports to John Herrington, president of SEMCA.

Homlish also held
executive posts in the past with Samsung Electronics and Sony Electronics.

This hiring was
part of a change in its sales management team. Paul Norton has been named
director, Western region sales, and Bruce Fairchild has accepted the newly
created position of senior director, channel marketing.

As Western region
sales director, Paul Norton will be responsible for leading SEMCA's Western
U.S. sales team and will report to Homlish. Norton joins Sharp from Hitachi
America LTD where he was director of U.S. sales.

Norton has also held
sales positions at Compaq, Hewlett-Packard and Toshiba.

In his new role,
Fairchild will lead the development of Sharp's trade programs and policies. Formerly
he was regional sales senior director.