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Hitachi, Athlon Sports Sponsor Fantasy Football Contest

8/10/2007 09:43:00 AM Eastern

San Diego — Hitachi America has partnered with Athlon Sports to bring consumers the “Rush for 2000 Yards” online final fantasy football contest. The promotion began on July 20 and will run through the end of the professional football season.

The contest lets contestants choose a new running back from a professional football team each week to be their designated “rusher,” and they predict his yards and number of rushing attempts. According to the company, participants will receive weekly emails with the results from each round and a “fantasy newsletter.”

Weekly prizes and a grand prize will be awarded based on contestants’ abilities to accurately predict each week’s top performing running backs and their chosen player’s actual yards gained.

According to a release, the grand prize winner will receive a trip for two to Honolulu “for a chance to see professional football in action,” and weekly first place prize winners will receive an official team jersey of their choice. Weekly second place winners will receive an autographed mini helmet and third place winners will receive the team hat of their choice. Participants also have a chance to win a Hitachi flat-screen television or a Hitachi camcorder.

For more information, visit www.rushfor2000yards.com.