Indianapolis - hhgregg has re-launched its e-commerce site
with enhanced functionality to help bring the retailer's in-store experience
The revamped website, which remains at www.hhgregg.com, features easy-to-use tools and
other new features including:
instant access to in-store and online product
- access to hhgregg's lowest prices on appliances
- enhanced navigation and guided search;
- personalized recommendations, and;
- expanded educational content, product tours and
Key development partners for the new site include Rosetta,
for implementation; IBM, which provided the e-commerce platform; and Adobe, for
imaging, recommendations and site analytics.
"We aim to help customers choose products and services that
best fit their needs," said president/CEO Dennis May. "We want our customer
service to be a part of their shopping experience both in our stores and online.
The new hhgregg.com, with its ability to offer our best pricing and helpful
product information, is an important component of our brand strategy and
something we believe will resonate with our customers."
To celebrate the launch, hhgregg has partnered with Sharp to
give away one 70-inch LED TV daily throughout October, and will award a grand-prize
80-inch LED TV and home-theater package on Oct. 31. Visitors will also have a
chance to win weekly $1,000 shopping sprees at the stores.