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Haier Demos Thought-Controlled TV

9/02/2011 10:40:51 AM Eastern

Berlin, Germany - China-based Haier
is showing at this week's IFA electronics fair here what it is calling "the
world's first brain-computer interface technology Smart TV."

The TV, which is manufactured by Haier and powered by NeuroSky
ThinkGear technology, is a Haier Cloud Smart TV with the ability to have users
interact with apps on the set using biofeedback.

Haier said the TV is scheduled for release in October in China at
a price to be determined.

NeuroSky's MindReader headset is said to detect human brainwave
patterns revealing a person's mental state. The NeuroSky MindReader then
translates the monitored brainwaves into digital signals that the television
can recognize.

The brain-controlled TV applications allow users to develop
control over their concentration and relaxation abilities through entertainment
applications.

NeuroSky is a Silicon Valley-based bio sensor company founded in
2004. NeuroSky provides a platform solution by building wearable, embedded
system level sensors that interpret brainwaves and other bio-signals for human-to-machine
interface technology.

Haier's Home Cloud Solution provides a suite of "Cloud Family"
entertainment experiences on a new class of Smart TV sets including
aforementioned NeuroSky controlled biofeedback programs.