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Glikes Forms New Custom Buying Group

10/17/2011 12:01:00 AM Eastern

WEST CHESTER, PA. – Richard
Glikes has formed Azione Unlimited
(AU), a new buying group for midsize
custom retailers and integrators.

The former executive director of Home
Technology Specialists of America
(HTSA) said the new organization will be
fully operational by the beginning of 2012.

Azione, which is Italian for “action,”
will have a maximum of 250 non-competing
dealer members nationwide as
well as 32 vendors that would also be
designated as members, Glikes indicated.
The group, based here, will be
built upon a combination of progressive
vendor programs, leading-edge marketing,
and extensive interaction between
dealer and vendor members, he said.

During his 35-year tenure in the A/V industry
Glikes has co-owned two HiFi House locations,
served as VP and general manager
of Bryn Mawr Stereo, and lead HTSA
for 15 years as executive director. He
resigned from that post in August following
a contract dispute with the
board, and said the new group would
not compete with HTSA.

The AU announcement came days
before HTSA’s fall meeting in Denver,
where members were expected to
be updated on the group’s search for
Glikes’ successor.

“They have their niche and we have
ours,” he said. “We are looking for dealers
who are not in a group or who find
the programs, services, and marketing
of their existing group lacking in substance.
There are literally thousands of
dealers looking for the right fit.”

For more information, call (610) 772-1779 or email
richard@azionegroup.com.