Los Angeles - The DVD Entertainment Group will focus its efforts this year on promoting awareness of DVD-Video recording and DVD music.
DVD music comprises the DVD-Audio format and concerts and music videos on DVD-Video discs.
Meeting during CES, the group's board of directors agreed to develop programs to educate consumers about the advantages of recording video onto DVD 'while protecting prerecorded content from unauthorized use,' the group said. The group also said it will create trade and consumer outreach programs 'to communicate the benefits of music on DVD.'
Joe Stinziano, Sony's home video GM, will chair the DVD Recording Committee, which will be co-chaired by Toshiba marketing director Jodi Sally. The DVD-Audio committee will be chaired by John Beug, Warner Strategic Marketing's senior VP of film/video production and marketing.
More than 2,000 DVD-Video music videos are available along with about 300 DVD-Audio titles in the U.S. and more than 500 worldwide, the group said. Most DVD-Audio titles are priced comparably to CDs, the group added.