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Dual Ships Axxera Brand For Specialists

6/14/2011 11:35:01 AM Eastern
Heathrow, Fla. - Dual Electronics began shipping its first car audio products targeted exclusively to 12-volt specialists.

Axxera
The Axxera-branded products, introduced at January's International CES, consist of four single-DIN and one double-DIN audio head units priced from a suggested a suggested $129 to $249, or $109 to $219. Later this year, Dual will expand the Axxera brand to include higher price points, multimedia head units and speakers.

Dual president/CEO Jim Braun said the line would give 12-volt specialists "something new and different that they can use to create excitement, improve profits and build business." The brand is positioned as offering "rich feature sets and value price points," and for specialists they offer two-year warranties and a MAP policy to offer profit opportunities, he said.

The single-DIN models features fold-down detachable face; the face of the double-DIN model is fixed.

To connect with non-CD music sources, all five feature SDHC memory-card slot to support memory cards up to 16GB, at least one iPod/iPhone USB port, and front-panel 3.5mm and rear-panel RCA-type auxiliary inputs. Via USB port, memory card and data CDs, consumers can play MP3, WMA and AAC music files. The port also enables head-unit control of music stored on iPods and iPhones.

All models feature 4x18-watt RMS Mosfet amps, 2-volt preamp outputs, a minimum of two pairs of preamp outputs, and connection to an optional steering-wheel-control interface.

Starting at $139, the heads add built-in Bluetooth with the HFP, A2DP, AVRCP and PBAP profiles for, respectively, hands-free calling, stereo music streaming, control of select functions of music apps on Bluetooth-equipped smartphones, and phone book access enabling a receiver to automatically downloads contacts from a paired cellphone to let users browse their contacts and dial a number directly from the receiver's front panel.

Three units starting at $169 feature dual iPod/USB inputs (one front, one rear), RGB custom-color selection to provide user-customizable colors of the front-panel buttons and LCD display, and a dedicated subwoofer preamp output. In the lower-priced models, one of two preamp output pairs can be dedicated for full-range or subwoofer use.

The top two models at $189 and $219 add full-graphic LCD displays and control of an optional HD Radio tuner that offers iTunes tagging and multicast reception.
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