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Disney Supports Blu-ray Format

12/20/2004 02:00:00 AM Eastern

The battle for supremacy in the high-definition optical disc format race took a sudden turn on December 8 when Disney's Buena Vista Home Entertainment (BVHE) division announced its non-exclusive support of the Blu-ray Disc Format for next-generation high-definition media.

The announcement came less than a week after Warner Home Video, Universal Studios Home Entertainment and Paramount Home Entertainment each announced their support of the rival HD-DVD format.

By joining Sony Pictures in the Blu-ray camp, BHVE has divided the battlefield of studios pledging support for the next-generation optical disc formats. 20th Century Fox Home Video remains the only major studio to have not announced support for a format, although it joined the board of the Blu-ray Disc Group in October to participate in the format's development. It is also a member of the DVD Forum, which has backed the HD-DVD format.

In fact, most of the studios announcements in both camps have been “non-exclusive,” meaning the studios could opt to jump camps if one starts to build momentum.

According to a statement announcing the decision, BVHE will “begin releasing content non-exclusively” in the Blu-ray Disc format, “when hardware launches.”

Both camps have announced plans to launch hardware in the United States in late 2005 or 2006, although Panasonic, Sharp and Sony have already launched Blu-ray Disc recorders in Japan.

The company also announced that it will become a member of the Blu-ray Disc Association board.

The decision will make possible the distribution of high-definition movies from Disney's film libraries which include Walt Disney Home Entertainment, Hollywood Pictures Home Video, Touchstone Home Entertainment, Miramax Home Entertainment, Dimension Home Video and Disney DVD.

Robert Chapek, president of BVHE, said Blu-ray's “advanced functionality, picture quality, data capacity, room for future growth and advanced rights management... will provide consumers with an outstanding entertainment experience.”

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