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Brand Source's MARTA Renamed Resource Plus

3/09/2010 05:55:00 PM Eastern

PHOENIX — MARTA, a division of
Brand Source, has been renamed Resource
Plus.

Brand Source said the division’s name
was changed because it has “evolved its
identity to best fit the needs of their
members and the marketplace.”

The group said in a statement that
the new name and logo illustrates “the
unparalleled collection of member benefits
through its alliance with Brand
Source plus the member-to-member
sharing of best business practices
that keeps their members poised for
growth.”

The new tagline, “Providing what
matters,” touts the group’s focus on
the services that make the most difference,
including peer networking, sharing
of resources, and exclusive marketing
and buying opportunities, Brand
Source said.

“Since our successful alliance with
Brand Source nearly four years ago,
our mission has evolved from a focused
‘buying group’ to an organization that
offers a much wider range of services
to our members. It is time for us to
update our name and identity,” said
Robert Thompson, managing director
and general manager. “We feel that
the name Resource Plus really summarizes
what we stand for, a well-rounded
group with the right resources that
benefit each of our members.”

“We look forward to furthering our
strong partnership with Resource Plus,”
said Bob Lawrence, CEO and executive
director, Brand Source. “Many of
the Resource Plus members have really
supported our key programs, which
has made our overall group stronger
than before.”

Resource Plus has historically been
made up of larger, independent retailers
selling appliances, electronics and
furniture while operating within the
Brand Source organization with access
to all the benefits of the buying group.

Brand Source, along with Resource
Plus, Home Entertainment Source and
other divisions, is holding its Spring
Buying Fair March 27-31 in the Dallas
area.

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