Anaheim, Calif. – Brand Source rolled out its Movie
Club designed to drive additional traffic to
.
The Movie Club, which the buying group said began last Friday, features
five new top releases every month. All DVDs are $19.95 and all Blu-ray discs
are $29.95. There may be additional studio incentives to reduce prices to
consumers.
Brand Source CEO Bob Lawrence said, “The Movie Club is designed
to keep consumers coming back to the site every month, to see what new top
releases are available, and the ultimate goal is to drive these customers into
their Brand Source local store.”
Lawrence
further stated, “A recent survey showed 81 percent of online shoppers are
online buyers. If we can keep consumers engaged at Brandsource.com, we can also
keep them shopping at Brand Source stores.”
In addition to the Brand Source Movie Club, “Cash for Gear” was
also recently added to Brandsource.com. This program allows customers to trade in
their old consumer electronics for Brand Source gift cards that can be used at
any Brand Source store throughout the country.
Brandsource.com has undergone a complete overhaul that’s designed
to improve the Internet experience for consumers, specifically women, looking
for home goods.
The site features appliances, electronics, furniture and floor
covering.
