Peabody, Mass. -
Boston Acoustics has launched a "multi-tiered outreach initiative" geared
toward custom installers.
Boston said each initiative
will support its key brand message -- "Choose Boston and offer your customers a
better experience, with incredibly reliable products from a vendor partner
that's easy to work with."
The company said
its website will be enhanced with instructional videos, applications-based
sell-sheets, a blog with an open Q&A forum, more technical drawings and new
product landing pages.